100% EXTRAORDINARY

This is skincare. But not just skincare.
We don't only rule out the bad or suspect.
We rule out the ordinary.

Welcome to Y natural

For over twenty years, Y natural has brought extraordinary products to the world.

From the outset, we eliminated the ordinary and elevated the extraordinary richness that our natural world has to offer us and our skin.

Y natural is the antidote to the high pressure, fast fix, flaw-focused exploitation that prevails in today’s world. We’re putting our energy into far better, more important things.

This is a smart, safe, generous, calm and accepting place – but definitely not boring. Quite the contrary. We’ve got a lot going on.

We’re here for people like you, who have skin (and a planet) they plan to live in for a long time, and who want to care for it (and the planet) accordingly.

We’re here for a long time too. And a good time.

We look forward to spending more of that time with you.

Our Promise

Over twenty years ago, we promised that Y natural would embody this statement, and it holds true to this day:

Our choices are made carefully and consciously for the benefit of the people who use our products and the wellbeing of the world and the creatures within it. We adhere to ethical and respectful standards for the people who contribute to our products at every stage, from growing ingredients to making these brilliant products available to our customers.

That might sound oh-so-nice, but in this industry, at this time, such sustained refusal to compromise our standards is so revolutionary that it is arguably down-right subversive.

Facebook - Sam Gollan and Kellie Tancock of Meiwi Aboriginal Art
Image is shared with permission of Sam Gollan, a wildly talented Ngarrindjeri-Kaurna artist. We thank Sam Gollan and Kellie Tancock of Meiwi Aboriginal Art.

Acknowlegement of Country

Y acknowledges that we are meeting on the traditional country of the Kaurna people of the Adelaide Plains. We recognise and respect their cultural heritage, beliefs and relationship with the land. We acknowledge that they are of continuing importance to the Kaurna people living today.

Yrlu tampinthi, ngadlu Kaurna yartangka panpapanpalyarninthi (inparrinthi). Kaurna miyurna yaitya mathanya Wama Tarntanyaku. Parnuku yailtya, parnuku tapa purruna, parnuku yarta ngadlu tampinthi. Yalaka Kaurna miyurna itu yailtya, tapa purruna, yarta kuma purru martinthi, purru warriapinthi, purru tangka martulyaiyinthi.